But TurboTax has harnessed the power of design to build delight into this detestable chore. Plus, of course, there’s our fear of an audit and other negative repercussions if we make a mistake. We expect to have to deal with long, complex forms and terminology that only Certified Public Accountants (CPAs) can comprehend.

TurboTaxĪpril 15th is hardly an American holiday-it’s a day we dread.

I drew inspiration from companies who successfully delight users while addressing these concerns: TurboTax and Zocdoc. Next, I identified some analogous experiences that involve similar frustrations and tasks that users would prefer to avoid: completing tax forms and filling out medical paperwork. I’ll also describe how our team drew inspiration from UX leaders TurboTax and Zocdoc and outline how my team used our definition of delight to guide design. In this article, I’ll provide a case study about defining delight in the context of a banking Web site. As the creators of sites, apps, and experiences, it is our job to design each chat interaction so we get it right. But there are instances where live chat can delight the user. Have you ever been bombarded with a live-chat pop-up box the instant you’ve landed on a new page? This is the modern version of Clippy, the not-so-helpful Microsoft Office paper clip. Live chat functionality can seem helpful or intrusive depending on the mindset of the user at the moment in which the interaction occurs. One case in point is how we incorporate live chat in a user experience. But delight means different things in different contexts. The unfortunate result is that some people narrowly associate delight with the fun and the flashy because this is the word’s prevalent association. It’s fun to write about the delight that Disney builds into the visitor’s experience of their parks! It’s much less fun to write about the delight of in-context prompts that help users move competently through a form. This stems partially from the abundance of delight-focused articles that feature fun and flashy ideas.

I’ve often seen people treat delight as a one-dimensional idea. I simply want the people who use this term-especially those new to the profession of User Experience-to put more thought into its nuances. To be clear, I am not arguing against the validity of this statement. You’ve no doubt heard that effective design should delight users. We envision a brighter future where all people are empowered to enjoy the quality of life that comes with access to affordable and sustainable products.ĭ.light Tanzania is looking to hire individuals to fill various vacancies.There is one term that I want to see UX professionals debate and dissect further: delight. In the last 12 years, d.light products have transformed more than 100 million lives across 70 countries. d.light is dedicated to providing the most reliable, affordable and accessible solar lighting and power systems for the developing world. Through four hubs in Africa, China, South Asia and the United States, d.light has sold over 20 million solar light and power products in 70 countries, improving the lives of over 100 million people.

Our vision is to transform the lives of 1 billion people with sustainable products by 2030. d.light has sold over 25 million products including solar lanterns, solar home systems, TVs, radios and smartphones, impacting the lives of over 125 million people. We enable reliable power through our solar energy solutions and enable financing with our Pay As You Go technology. Most of the customers we serve don’t have access to reliable power or financing, and d.light removes those barriers. D.light Tanzania is a global leader in social transformation by making transformative products available and affordable to low-income families.

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